Tom Froese

How Can I Do More of What I’m Actually Good at?

How My DIY Mindset is Wasting Me Time and Money

There’s DIY, and then there’s DTWTY — Doing the Wrong Things Yourself. Doing it Yourself is great if it’s actually saving you either money or time, and you are enjoying the acquisition of new skills. It’s also helpful when you find that you have a knack for it. In this post, I’m going to write about how my DIY approach to self-producing my online video classes is costing me more than it’s worth.

I Should Have Been Done 2 Months Ago

Bringing in other people may cost more up front, but it saves me both time and lost opportunities.

I was up the other night after a full day of editing, and I realized, this is not what I should be doing with my time. I have had to turn down work, and my class has been delayed by at least 2 months now (representing a significant loss in potential Skillshare revenue). I’ve also sidelined my big goal for 2021, which was to write my book. Instead of doing what I’m best at, I’m spending most of my time doing something I neither love nor am really that good at. I don’t mind pushing out homebrew YouTube videos, but my standard for Skillshare classes is a lot higher. And compared to my professionally produced classes, the class I’m currently working on falls short.

The False Economy of DIY

How Can I Do More of What I Love?

The parts that get me stuck are also the parts that I don’t enjoy anyway.

But back to what I love and don’t love about teaching: the parts that get me stuck are also the parts that I don’t enjoy anyway. How can I focus more on writing and connecting with students? My dream would be to have a team around me, so that making classes can come easier, and the quality can only keep getting better. To this end, I am happy to say I have started the process of searching out such a team. I’m in the early stages of working with an editor on my next class. And I’m actively keeping my eyes open for someone (or a team) who can be my go-to video people — for both shooting and editing. There are many details to work out, including a more formal business plan, an operating budget, and stuff like that, but I’m certain that, if I’m going to teach in the longterm (and enjoy it), I need to have a team. I love the writing part, and I like the speaking part. I enjoy being on camera. If I can focus on these things, I think I can keep doing this.

What Am I Going to Do About it?

So that’s what’s happening right now. I’m still hopeful my Color Class (now called The One-Palette Illustrator) will be out by the end of the month, but my goodness, what a journey to get there!

Illustrator. Creatively Empowering Teacher/Speaker. Represented by Making Pictures/UK & Dot Array/USA. Top Teacher on @skillshare.