Tom Froese

Don’t Get Mad: Solve the Problem

How to Keep Your Cool and Preserve Your Integrity in the Face of Annoying Client Feedback

Every professional creative will experience annoying feedback. By annoying, I mean any requests for changes to the artwork we send to our clients. Because we have fragile feelings, big egos, and very little time.

Feedback can come in many different forms, but there are two overarching categories: reasonable and unreasonable. Feedback is reasonable when you can imagine yourself being in the client’s…