14 Mistakes Illustrators Make when Working with Clients

01. Starting Without a Proper Brief

02. Not Having Clear Check-in Points with the Client

Photo by Headway on Unsplash

03. Giving Too Many Options

Image by Tom Froese. Illustration should not be like a box of chocolates.

04. Allowing Unlimited Revisions

Photo by Leon on Unsplash

05. Presenting Unfinished Work

Image by Tom Froese. Sketches for an Egypt themed book.

06. Not Getting on the Same Page About Style

Image by Tom Froese for ROTERO
Example of a Style Directions page
Photo by Liz Clayman. Illustration by Tom Froese for Quality Eats

07. Sending Work as Loose Email Attachments

Sketches Presentation Deck (Cover)
Sketches as Presented in a Deck
Final Illustration Presented in a Deck (prior to Approval)

08. Suggesting Doubt About Your Work

09. Starting Before it’s Official

Image by Tom Froese. Illustration of Eliud Kipchoge (Personal Project)

10. Moving Forward Without Client Sign-Off

11. Skipping the Sketches

Image by Tom Froese. Sketches for Map of Prague, for Airbnb.

12. Sending Final Files Too Soon

Image by Tom Froese. Illustrated Logo for Yahoo!

13. Accepting Every Job

Image by Tom Froese. For The Wall Street Journal

14. Accepting Vague Direction and Feedback

Image by Tom Froese. For Harry Rosen Magazine

In Conclusion

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